About

I've worked across broadcasting, telcos, insurance, and AI-native startups, designing complex, data-rich products and the workflows underneath them. The last few years have been about AI experiences: an analytics product became an assistant, and my work is everything that surrounds each answer, so a person can check a number before acting on it.

Experience

  • 2022–26
    Head of Design, Ennablcurrent
    • Own the design system end to end: a shadcn/ui-based component library and Tailwind, with our brand patterns and guidelines on top. Real code on one set of tokens, light and dark.
    • Turned a dashboard-first analytics product into an AI assistant. Every answer shows which filters produced it, what data it covers, and how to open the records behind it.
    • Workflows over mixed data: internal systems plus unstructured documents such as ACORD forms, Form 5500 filings and loss runs. Extract, compare, validate, surface what is missing.
    • Human control: what the system finishes on its own and what needs a person to review or approve, with a history of what ran.
    • Ship the real components and pages to GitHub with Claude Code.
    ennabl.ai
    US / Remote
  • 2016–20
    Head of Design, CoverWallet, now Aon Affinity
    • B2B insurance platform built from the ground up. Small team, hands-on throughout.
    • Owned the full pipeline: scoping, quoting, review, delivery. State, versions, approvals, and an escalation path to a human underwriter.
    • Designed onboarding and configuration so customers could complete a quote unassisted.
    • Built the design system that carried the company to the acquisition by Aon.
    coverwallet.comaonaffinity.com
    US / Spain Remote
  • 2015–16
    Head of Design, Tuenti, Telefónica, now O2
    • Led the design team and UX strategy for Telefónica's digital mobile operator.
    • The product was 100% mobile: the app was the product.
    tuenti.eso2online.es
    Madrid
  • 2007–15
    Design Director, RTVE.es
    • UX and UI direction for Spain's public broadcaster, on web and apps, for audiences of millions.
    • Breaking news, live sport, TV on demand, radio and children's content, each with a different rhythm, on one platform.
    • Second-screen research: focus groups on how people moved between live and on-demand content, as part of the design process.
    • Where I learned to build consumer products at scale.
    rtve.es
    Madrid

Lecturing

  • 2026—26
    UX Mentor, StartupsInstitutecurrent

    UX Mentor, supporting early-stage startups with product design, UX and usability.

    startupsinstitute.com
    Remote
  • 2019—23
    Product Design Mentor, IMPACT Accelerator

    Mentoring startups on UX, usability and product design.

    impact-accelerator.com
    Remote
  • 2008—23
    Lecturer in UX and Design, ISDI Education

    Teaching UX, usability and design thinking to digital professionals.

    isdi.education
    Madrid / Barcelona

Skills

Product StrategyDesign & Code With AIDesign SystemsClient Solutions & CommsAI WorkflowsPrototypingHandoff product-engineerMotion DesignCMS / AMS 

Tools

Claude Design (AI)FigmaCursorClaude Code (AI)Lovable (AI)VSCodeStorybookRemotionLinearGitWebGLNotion