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PRODUCT MAKER

Product Design for
The Age of AI

Hi, I'm Isma — a product designer who helps teams balance business goals, emerging AI, and real user needs. As AI reshapes digital products, I see uncertainty as an opportunity to create intuitive experiences that solve meaningful problems.

MAKER STORIES

  • The Interface Became a Verb

    Insight

  • Renewal Was Never a Screen

    Insight

  • Systems of Record, Systems of Action

    Insight

  • Charts Became Receipts

    Insight

  • Segments Were a Proxy for the Moment

    Insight

  • Stable Frame, Dynamic Contents

    Insight

  • Static Personalization Was the Best We Could Do

    Insight

  • Guiding New Users Without Slowing Down the Regulars

    UX

  • Turning a Data Dashboard Into an AI Conversation

    UX

  • Reducing Decision Fatigue in a Complex Product

    UX

  • Scaling a Design System Without Losing Consistency

    Design Systems

  • Ending the Guessing Game Between Design Files and Real Product States

    Design Systems

  • Fixing a Design Handoff That Kept Breaking Down

    Handoff

  • Scaling Design Review Without Scaling the Team

    Design Ops

  • Stopping New Team Members From Repeating the Same Design Mistakes

    AI Enablement

  • Removing the Developer Bottleneck From Website Updates

    CMS & Content

  • Stopping Product Videos From Going Stale as You Scale

    Video Production

  • Killing the Status Deck No One Trusted Anymore

    Presentations

Product Design for the Age of AI

Contact

hello@isma.design

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