PRODUCT MAKER
Product Design for
The Age of AI
Hi, I'm Isma. I design AI-native products, hands-on: I set the UX and UI fundamentals, lead the design system, and ship the real components to the codebase.
MAKER STORIES
Same Box, Different Product
Insight
Jakob Nielsen Ranked 100 UX Methods: Cheap Wins, Theater Loses
Insight
Better for Everyone Stopped Being Better for You
Insight
Ask Anything Was Asking Too Much
Insight
Claudeforce
Insight
The Log Became the Home Screen
Insight
The fear is that AI makes people lazy
Insight
AI Impact on Design Roles
Insight
Designing for AI
Insight
Designing AI Products
Insight
Designing with AI
Insight
The Interface Became a Verb
Insight
Renewal Was Never a Screen
Insight
Systems of Record, Systems of Action
Insight
Charts Became Receipts
Insight
Segments Were a Proxy for the Moment
Insight
Stable Frame, Dynamic Contents
Insight
Static Personalization Was the Best We Could Do
Insight
Guiding New Users Without Slowing Down the Regulars
UX
Turning a Data Dashboard Into an AI Conversation
UX
Reducing Decision Fatigue in a Complex Product
UX
Scaling a Design System Without Losing Consistency
Design Systems
Ending the Guessing Game Between Design Files and Real Product States
Design Systems
Fixing a Design Handoff That Kept Breaking Down
Handoff
Scaling Design Review Without Scaling the Team
Design Ops
Stopping New Team Members From Repeating the Same Design Mistakes
AI Enablement
Removing the Developer Bottleneck From Website Updates
CMS & Content
Stopping Product Videos From Going Stale as You Scale
Video Production
Killing the Status Deck No One Trusted Anymore
Presentations