CMS & Content
Removing the Developer Bottleneck From Website Updates
Content, CMS, and SEO designed as one system, not a sequence of handoffs after the visuals are done.
Content model
The structural layer beneath the page — how "page," "post," "case study," and "product" are defined as data before any layout is drawn.
Component-to-field mapping
Every visual component tied to a CMS field, so a new page can be assembled from existing parts without a new template request.
SEO-aware structure
Heading hierarchy, metadata, and internal linking built into the schema from day one, rather than audited in afterward.
Edge-case stress test
The same layout validated against a title that's too long, a product with no image, and a case study with ten paragraphs instead of two.
Challenge
Website projects ran like a slow relay: comps first, content later, CMS structured after the fact, SEO bolted on at the end as damage control. Sites looked good at launch and turned unmanageable the moment they needed to grow.
Process
Content modeling and visual design happened in the same conversation from day one, with AI stress-testing schemas against real content before any structure got locked in.
Research
The hard part was never the visual layer — it was how content gets structured so non-designers can update it, and how a page holds up under real-world content instead of ideal placeholder copy.
Design
The deliverable became a working content model and component library mapped to CMS fields, with documented patterns for how content teams build new pages without needing a designer or developer.
Outcome
Marketing teams could launch new pages the same day from existing building blocks, instead of waiting on a design-to-dev cycle. SEO structure was right from launch instead of retrofitted months later.